Marc Golde is old school. In the technological age that relies heavily on auto-tune, he’s known for experimenting with vintage recording techniques at Rock Garden Studio in Appleton to achieve a sound you can’t get anywhere else. Golde’s credentials include sound engineer, video director, writer and multi-instrumentalist, to name a few. His latest venture? A television show.
“I’m not done with television,” he says with a wry smile. “I think we’re in our last generation of television viewers before things get more personalized.”
Golde’s show, Rock Garden Live Presented by Tundraland, launches January 15. Broadcasting across Northeastern Wisconsin, the show features original musical acts with a focus on one band per show. The first episode is a teaser showcasing an overview of the upcoming season and will be available to view online; however, the remaining episodes of the season will not have an online presence, so be sure to tune in Sundays at 10pm on CW-14.
I think there’s something urgent about a broadcast that isn’t on the internet. It’s the same as listening to vinyl. It’s a moment in time that’s happening in front of me – that’s the charm. That’s why I wanted to do the TV broadcast.
The studio is arranged for a dynamic and intimate set with the band in the middle of the room surrounded by the audience.
“I think of it like ‘Fight Club,’” Golde laughs. “The room is only big enough for the song so acts can be very subtle if they want. It’s a different feel.”
It can’t be denied that local original music has been in a definite upswing in the Fox Valley.
We’re this middle-of nowhere-Wisconsin town, but there’s something in the water and this great scene is happening. I want to give exposure to acts you might not see if you don’t enjoy going to bars to see live music.
Golde’s enthusiasm for the Fox Valley music scene is matched by his executive producer, Brian Gottlieb of Tundraland. “Brian is very passionate about community and the music scene. He does so many things for the community with music scholarships and sponsorships. It’s been great having him onboard.”
“This really is my gift to the Fox Valley,” Golde adds. Likening his television show to a musical time capsule, he emphasizes the importance of archiving local music.
This is our future history. Audio itself doesn’t have the infrastructure like the big labels back in the day when it comes to exposure, distribution and marketing. Bands release records and fans love them, but it’s a short-lived thing. I hope by doing this, it will sustain the art a little longer.
Text: Jillian Dawson
Photos: John Adams